FOR IMMEDIATE RELEASE
Innsbruck Records and 2x Grammy Nominee RK\ Roman Klun are thrilled to announce the integration of Mastered for iTunes (MFiT) to their mastering and distribution initiative. Apple has released a new generation of AAC encoding tools that accept hi-resolution PCM sources and we are excited to be part of this excellence.
Digital distribution is no longer an afterthought. It is today’s dominant medium for consuming music and deserves to be treated with the utmost care and attention. For decades, the standard for consumer digital audio has been the compact disc and most mastering has been done with CDs in mind.
In 2002, even before the launch of the iTunes Store, Apple received a GRAMMY Award® for technical excellence in music, the first and only such award ever given to a personal computing company.
In recent years the quality of digital music delivery has increased exponentially, as has the number of digital music sales, with iTunes being a critical driver of those sales. With more than 16 billion downloads encoded as AAC to date worldwide, AAC is the new standard for digital music. Moving forward, it only makes sense to create masters specifically for this format.
CONTACT:
For additional information and press kits:
Innsbruck Records, Inc.
Attn: A&R
info@innsbruckrecords.com
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